Microsoft + Design Museum
In addition to the carefully curated selection of nominees and winners, visitors were greeted by a large white table fitted with 40 Lumia 640 XLs flanked on either end with Surface tablets.
The Surface screens play an instructional demo showing visitors how to use this interactive space, while the orange Lumia devices beg to be picked up and activated.
Each of the six Design of the Year category winners throughout the exhibit include pedestals with orange tags urging you to “tap here.”
Visitors who walk around the newly enhanced exhibit space with a Lumia in hand and tap the winning designs’ NFC-enabled tags are provided with more information and interactivity.
That info includes further background about the product, the materials used, the product’s designers, what the judges thought about the design, and why it was a category winner.
Joining the debate
Visitors are invited to “join the debate” by answering questions and giving their opinion of each design. In addition, they’re given feedback as to how many people agreed with their opinion.
All of this is pulled together in an engaging and beautifully designed app that enhances the visitor experience.